The global polyvinyl chloride (PVC) blister film market was valued at USD 3.85 billion in 2025 and is projected to grow to USD 5.22 billion by 2032, at a CAGR of 4.45%, according to PW Consulting. PVC blister films are rigid or semi-rigid PVC sheets used to form blister packs for pharmaceutical, food and consumer goods packaging.

PVC blister films serve as thermoformable packaging for pharmaceutical tablets and capsules, as protective packaging for food and consumer goods, and in medical device and industrial packaging. Demand is tied to the expansion of pharmaceutical packaging, the growth of food and consumer-goods packaging, and the rising adoption of rigid PVC for cost-effective thermoformed blister packs. Asia-Pacific is the largest and fastest-growing region, supported by extensive pharmaceutical and packaging industries in China, India and Southeast Asia.

North America and Europe sustain steady demand in premium pharmaceutical and medical packaging. Continued pharmaceutical-packaging growth positions PVC blister film as a steadily advancing rigid PVC thermoformable packaging substrate.