The global lithopone market attained a value of USD 199.51 million in 2025 and is projected to grow at a CAGR of 3.30% through 2035 to reach USD 276.04 million by 2035, according to Expert Market Research. Lithopone is a white pigment composed of zinc sulfide and barium sulfate, used as a cost-effective white pigment in paints, plastics, rubber and paper.

Lithopone provides good whiteness, opacity, weatherability and non-toxicity at lower cost than titanium dioxide, making it widely used as a white pigment and filler in paints and coatings, plastics including PVC, rubber and paper. Demand is tied to the expansion of paints and coatings, the growth of plastic and rubber processing, and the shift toward cost-effective, non-toxic white pigments. Asia-Pacific is the largest and fastest-growing region, supported by extensive paints, plastics and construction industries in China, India and Southeast Asia.

Europe and North America sustain steady demand in mid-tier coatings and plastics applications. Continued coatings and plastic growth positions lithopone as a steadily advancing cost-effective white pigment for PVC and related applications.